Introduction by David Romero, IMS
PTC President and CEO, Jim Heppelmann, collaborated on a multi-year research project on the Internet of Things (IoT) with Professor Michael Porter of the Harvard Business School. Their research findings were published in two Harvard Business Review articles, exploring the impact of the IoT on industry competition and on companies' organizational structure. Their ongoing research now explores the emerging trend of Augmented Reality (AR), creating new experiences and opportunities for competitive advantage in the IoT. The IoT has become the defining technological advancement of this era, and Jim Heppelmann delivers a visionary and research driven framework for how companies can capitalize on the convergence of the digital and physical worlds.